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Kerala to double coir industry revenue to Rs 3,000 cr in 4 yrs

Mumbai, Jan 29 (PTI)Kerala has chalked out a massive expansion plan to boost its centuries-old coir industry and targeting to double its sales to Rs 3,000 crore over the next four years. “We want to nearly double the domestic market for coir, which is known as the golden fibre, to Rs 3,000 crore over the next four years, from the current Rs 1,600 crore. Accordingly, we are also looking at majorly increasing the export markets for coir products which now stand at Rs 807 crore,” Kerala special secretary for coir Rani George told PTI in Thiruvananthapuram. The organised coir industry in Kerala dates back to 1858, when an Irishman James Darragh set up the country’s first coir factory at Alappuzha, which is home to the world’s best natural fire. Kerala coir and coir products are said to be the finest in the world. The state is eyeing a 25 percent jump in exports to Rs 1,000 crore and the domestic revenues of nearly Rs 2,000 crore this year, George said. She further said to popularize coir products, the department is organising a six-day global buyers and sellers meet under the aegis of the second edition of Coir Kerala International Trade Fair at Alappuzha, which is expected to attract nearly 250 delegates from around the world. The fair, which will be held from February 4 to 9, will be attended by over 100 delegates from over 35 countries, including those from the Middle East, Africa, Europe and North America, while domestic participants will be around 150. The first Coir Kerala International Trade Fair last year had generated over Rs 100 crore worth of businesses. The state is eyeing to double it this year, says Anil KR, director of the National Coir Research and Management Institute, a state body that is coordinating the event. MORE PTI BEN ABC

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Posted by on Jan 30 2012. Filed under Kerala News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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